Your Privacy Rights & Our Responsibilities
This notice explains how we use and share your medical information and your rights regarding it. Please review it carefully.
Your Rights
You have the right to:
- Get a copy of your medical records (paper or electronic)
- Request corrections to your records
- Ask for confidential communication (e.g., a specific phone number or address)
- Limit how we use or share your information
- Get a list of who we’ve shared your information with
- Receive a copy of this privacy notice
- Choose someone to act on your behalf
- File a complaint if you believe your privacy rights were violated
Your Choices
You can tell us how to share your information in certain cases, such as:
- With family or friends involved in your care
- In disaster relief efforts
- Inclusion in a hospital directory
We will not share your information unless you provide written permission for:
- Marketing purposes
- Sale of your information
- Most psychotherapy notes
For fundraising, we may contact you, but you can opt out.
How We Use & Share Your Information
We may use or share your information to:
- Treat you – Share with doctors and healthcare providers involved in your care
- Run our organization – Improve care, manage treatment, and contact you
- Bill for services – Get payment from insurers or other entities
- Support public health & safety – Report disease, recalls, adverse medication effects, abuse, or prevent threats
- Conduct research – Share for health research purposes
- Comply with the law – Provide required disclosures to authorities
- Assist with organ donation – Work with organ procurement organizations
- Support medical examiners & funeral directors – Share when necessary
- Handle government requests & legal actions – Address workers’ compensation, law enforcement, subpoenas, and other legal matters
Our Responsibilities
- We are required by law to keep your health information private and secure.
- We will notify you if a breach may have affected your information.
- We follow all privacy practices described in this notice.
- We do not sell personal information unless required by law.
- We will never share substance abuse treatment records without your written permission.
Changes to This Notice
We may update this notice, and changes will apply to all records. The latest version will be available in our office and on our website.
Effective Date: 03/07/18
Privacy Officer: Dr. David Malitz
Contact: 702-362-3900 | privacy@sweyeinstitute.com
SMS Terms & Conditions
By subscribing to Southwest Eye Institute SMS services, you agree to receive text messages from us. Southwest Eye Institute will send SMS messages to communicate with customers on the status of the projects they have requested to provide a better overall patient experience. For HELP, please contact page. To opt-out of receiving messages, reply with “STOP” at any time. Message frequency may vary. Standard message and data rates may apply.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. The categories mentioned above exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
Text / SMS Marketing
If you choose to opt-in to SMS communications from Southwest Eye Institute, you will receive text messages at the mobile number you provide. These messages might be automated and might include patient care, promotional offers and/or information related to Southwest Eye Institute or our affiliated partners, as well as information related to your appointment and account.
Consent to Receive Automated Messages
You understand that consent to receive automated messages is not a condition of purchase or use of Southwest Eye Institute’s services. Messages may include but are not limited to, order confirmations, updates, and special offers.
Frequency of Messages
Message frequency may vary based on your orders, account activity, and ongoing promotions. You will receive messages relevant to your transactions and occasional promotional updates.
Opt-Out and Support Options
You may opt out of receiving text messages at any time by texting “STOP.” Upon receipt of your opt-out request, you will be unsubscribed and will no longer receive text messages from us. A confirmation message will be sent to confirm that you have unsubscribed. Should you wish to re-subscribe, you may text “START” to receive SMS messages again.
For assistance with the messaging service, text “HELP” or contact page.
Wireless Carrier Rates and Services
Wireless carrier message and data rates may apply. Wireless carriers are not liable for delayed or undelivered messages.
Confidentiality
We will maintain the confidentiality of your mobile number. Your mobile number will not be shared with third parties for their own marketing purposes. However, for operational purposes, your name and mobile number may be shared with our service providers who assist in the delivery of our SMS communications. These providers use your personal information solely to carry out the services they provide to Southwest Eye Institute.